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A Master Class in Motivation


Mark Beaumont set a target to cycle around the world in 80 days, a staggering distance of 29,000 kms. To achieve his target meant cycling on average 360 kms a day. That meant starting each day at 4am and cycling for 16 hours.

Amazingly he succeeded. He wrote a book about the experience and in it he detailed insights into the mindset of a highly motivated athlete hell bent on achieving an outrageous goal.

Key to his success.

  • Pre-launch prep. – as a warm up he cycled around Britain, racking up 4,800km in two weeks!

  • Micro focus – on the bike, he would reduce his world to the road he could see in front of him and the dauting distance that lay ahead.

  • Marginal gains – constantly tweaking aspects of his campaign to maximise his chances of success.

  • Target driven – constant focus on daily distance travelled to ensure he stayed on target.

How could you use Beaumont’s approach to achieve a truly outrageous goal in business or your work environment?

  • Set a very demanding goal, something that really challenges you.

  • Engage in pre-launch prep.

  • Apply micro focus as you engage in your tasks.

  • Seek out marginal gains to apply in real time.

  • Relentlessly adhere to your target by focusing on key metrics.

Finally, go out and buy his book, Around the world in 80 days, to gain further insights into motivation.

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